Today the new venture Wolley.co.uk opened it’s gates to the public. The website portal will connect tradesman to those requiring a service.

In-depth market research

It all started in January 2007 when one of the website’s three founders expressed a frustration in finding a reliable tradesman. He has been relocated within the UK several times and always faced the same problem - finding a reliable and reasonably priced tradesman in their new area. The idea of www.wolley.co.uk was born.

They then began in-depth market research and a business plan was developed. From their research they understood the need in the market to allow customers to find reliable tradesmen, and also to enable tradesmen to use their spare capacity more efficiently and introduce a more open pricing policy.

One of the first challenges was to work with first class developers to build the platform and this challenge was overcome with highly regarded developers in China who had received an award for China’s best website in 2001 from a venture capital group.

Wolley turns yelloW around

The name Wolley is based upon the idea of the traditional search medium of classified directories (Yellow Pages) and so the “Wolley turns yelloW around” slogan was born. This free portal allows the public (both users and tradesmen) to pay only if they are satisfied with the results, by donating to the website. This approach was chosen so the website is not perceived as simply adding to the expense and complication of the process.

Quality is paramount

In a nutshell, Wolley acts as a service agency to introduce those with work to be done, to reliable tradesman who have been rated by previous customers. The clients describe their requirements online and the tradesmen bid for the work.Clients then choose their preferred tradesman based upon their personal preferences for price, ratings and qualifications. The process allows not only customers to find tradesmen but in addition “turns it around” and allows tradesmen to register to find customers and grow their businesses quickly with no marketing costs. Quality and service are paramount, allowing the traditional verbal form of “word of mouth” recommendation to be accentuated on the internet.

So do you need a piano lesson? Or perhaps you teach piano and want to find students? Are you looking for someone to fit a new kitchen? Whatever you require and whatever service you have to sell, go to www.wolley.co.uk today!